Live website \u2192 www.aetherlodge.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”0px||||false|false” text_line_height_tablet=”” text_line_height_phone=”1.5em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Aether Lodge is a collection of 9990 NFTs, with the mission of building a digital space for people united by the same values: altruism, friendship and self-development. The Aether Lodge concept was developed around the idea of satire, wanting to build a community around an exciting and engaging story with many benefits for its members.<\/p>\n
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Brief & Concept<\/h2>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ disabled_on=”on|on|off” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/casteni.com\/wp-content\/uploads\/2023\/01\/al-final-case-study.png” alt=”aether lodge identitate vizuala proiect nft” show_in_lightbox=”on” _builder_version=”4.19.5″ _module_preset=”default” custom_margin_tablet=”-40px||||false|false” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n
The Aether Lodge message is playful and intriguing: it turns myths and preconceptions into a modern satire. The message is conveyed visually through the color palette and typography, but also through the illustrations\u2019 style.<\/p>\n
When the team and I were working on the creative direction, we collaborated with an illustrator for the logo mark and illustrations, achieving a fresh, cartoonish result that combines the satire with the idea of a secret society.<\/p>\n
After having the final logo mark, I focused on the color palette and typography.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||30px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”display:flex” custom_css_main_element_phone=”display:grid”][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font_size=”22px” header_2_font=”|600|||||||” header_2_font_size=”50px” header_3_font=”|600|||||||” text_font_size_tablet=”17px” text_font_size_phone=”17px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Color Palette<\/h3>\n
I went for a contrast between two dark blue-toned colors and two shades of light gray, adding a vibrant accent color.<\/p>\n
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Typography<\/h3>\n
For the headings, I chose a bold and funky font, which has a cartoonish style. I combined it with a geometric sans-serif font, perfect for body.<\/p>\n
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Website Design<\/h2>\n
I designed the wireframe based on the goals we had, and then moved on to the final design.<\/p>\n
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The site consists of three pages. The call-to-action in the menu directs users to the Discord channel as we have decided to drive users there. I have added a contact form on the home page to enhance communication regarding the most significant topics of interest.\u00a0<\/p>\n
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